Coca-Cola Admits Sugary Drinks Make You Put On WeightMain Category: Nutrition / Diet
Also Included In: Obesity / Weight Loss / Fitness
Article Date: 15 Jan 2013
Coca-Cola, the most powerful and well known soft drinks company in the world, is claiming to publicly address the link between sugary drinks and obesity with a global advertising campaign which has started in the USA.
This is quite a change from the promotion of its soft drinks as a route to happiness.
On Monday, 14th January 2013, the Coca-Cola company started broadcasting a two-minute video called "Coming Together" on Fox News, CNN and MSNBC in an attempt to become one of the leaders in the debate regarding soda consumption's link to being overweight.
The company explains that it has a record of providing fewer calories, and stresses that gaining weight comes from consuming too many calories, and not just drinking sodas.
The two-minute advertising spot, the company claims, is aimed at encouraging people to bear in mind that all calories count in bodyweight control, including those in Coca-Cola drinks, all foods and other beverages.
The ad reflects growing pressure as study after study has demonstrated links between the consumption of sugary soft drinks and obesity/overweight. In New York City, authorities have initiated a limit on the size of soft drinks that restaurants, sports arenas and movie theatres are allowed to sell. Cambridge, Mass. appears to be following suit.
Researchers reported in NEJM (New England Journal of Medicine), the September 21, 2012 issue, that sugary drinks can make people more genetically susceptible to becoming obese.
The company adds that the purpose of this campaign is to explain clearly to the public that Coca-Cola is committed to delivering a wider choice of drinks, including low- and no-calorie beverages. Clearly communicating the calorie content of all its contents is a top priority.
On Wednesday 16th January, a second advertising spot will debut on American Idol. This spot is called "Be OK", and clearly states that a can of regular Coca-Cola contains 140 calories. The ad also invites viewers to have some fun using up those calories.
Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America, said:
"We are committed to bring people together tohelp fight obesity. This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed."
Some say Coca-Cola's move is just damage controlThe Center for Science in the Public Interest issued the following communiqué:
"The soda industry is under siege, and for good reason. This new advertising campaign is just a damage control exercise, and not a meaningful contribution toward addressing obesity.
Coca-Cola says its commitment to health is genuine and wide-rangingCoca-Cola says that it is already helping promote and support physical activity initiatives in the community. Below are some of the programs the company supports:
Coca-Cola's commitment to inform consumersCoca-Cola says that it is committed to providing clear and fact-based nutritional information to help consumers make an informed choice, "choices to suit all occasions and lifestyles". They add that their commitment includes complying to the right policies in schools and the marketplace.
Marketing at children - Coca-Cola says that from now on, it will not advertise directly at audiences which consist of more than 35% children under the age of 12 years. This policy applies to the following media - TV, radio, mobile phone, the Internet, and print.
Nutrition labeling - in 2009, Coca-Cola was the first soft drinks company to make front-of-pack calorie-labeling a worldwide commitment for nearly half of all its products by 2011 - this target was met.
In 2005, Coca-Cola was the first soft drinks company in America to place dual nutrition labels on their regular calorie, single-serve packages, with data not only included on the 8 fl oz servings, but also for the entire package (up to 20 fl oz).
In an online communiqué, Coca-Cola wrote "..we are united with America's beverage companies and important leaders and organizations in instituting meaningful, significant and measurable initiatives to help address this issue and will continue to build on these efforts."
Written by Christian Nordqvist
Copyright: MediLexicon International Ltd
Original article posted on Medical News Today.
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